PR-Kampagnen: Über die Inszenierung von Öffentlichkeit book cover by

PR-Kampagnen: Über die Inszenierung von Öffentlichkeit [9783531162287]

Paperback

SKU: 9783531162287

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Welche Folgen die zunehmende Moralisierung und Professionalisierung von PR-Kampagnen für die öffentliche Diskussion, für VerbraucherInnen, JournalistInnen und die Public Relations hat, wird in diesem Band aus theoretischer und praktischer Perspektive beleuchtet. WissenschaftlerInnen nähern sich dem Thema aus kommunikationswissenschaftlicher, politischer und soziologischer Perspektive. PraktikerInnen aus renommierten Unternehmen, bekannten Organisationen und PR-Agenturen skizzieren in Fallstudien die Voraussetzungen, Entstehungsbedingungen und die praktische Umsetzung von Kampagnen. Für die vierte Auflage wurde der Band um weitere Beiträge ergänzt.

The book, PR-Kampagnen: Über die Inszenierung von Öffentlichkeit [Bulk, Wholesale, Quantity] ISBN#9783531162287 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

03/25/2009

ISBN-13:

9783531162287

Pages:

Publisher:

VS Verlag für Sozialwissenschaften

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