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Pre-Suasion: A Revolutionary Way to Influence and Persuade book cover by Robert Cialdini
Paperback

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert Cialdini

$12.97 / copy at 25+ copies As low as $10.78 at 1,000+Your best volume price

Total $324.25

Paperback · 432 pages Simon & Schuster · 2018

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Paperback
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About the book

Pre-Suasion

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

The book, Pre-Suasion: A Revolutionary Way to Influence and Persuade [Bulk, Wholesale, Quantity] ISBN#9781501109805 in Paperback by Robert Cialdini may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Simon & Schuster
Author
Robert Cialdini
Language
English
Format
Paperback
Published
Jun 5, 2018
Pages
432
ISBN-13
9781501109805
ISBN-10
1501109804
Carton quantity
20 copies
Buying for a group

Pre-Suasion for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $12.97 41% off list
100 – 249 $12.31 44% off list
250 – 499 $11.65 47% off list
500 – 999 $11.21 49% off list
1,000+ $10.78 51% off list
Ways groups use it

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1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of Pre-Suasion?

BookPal sells Pre-Suasion in quantity. At 100 copies the price is $12.31 a copy, against a list price of $21.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

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What does Pre-Suasion cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $12.97 (41% off list); 100 to 249 copies, $12.31 (44% off list); 250 to 499 copies, $11.65 (47% off list); 500 to 999 copies, $11.21 (49% off list); 1,000+ copies, $10.78 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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