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Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager book cover by Aswin Pranam
Paperback

Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager

by Aswin Pranam

$57.19 / copy at 25+ copies As low as $55.89 at 100+Your best volume price

Total $1,429.75

Paperback · 174 pages Apress · 2017

Format

Paperback
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About the book

Product Management Essentials

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. 
 
To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.

A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful productsthat are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. 

Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.

What You Will Learn
  • Gain the traits of a successful PM from industry PMs, VCs, and other professionals
  • See the day-to-day responsibilities of a PM and how the role differs across tech companies
  • Absorb the technical knowledge necessary to interface with engineers and estimate timelines
  • Design basic mocks, high-fidelity wireframes, and fully polished user interfaces
  • Create core documents and handle business interactions
Who This Book Is For

Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.



The book, Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager [Bulk, Wholesale, Quantity] ISBN#9781484233023 in Paperback by Aswin Pranam may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Apress
Author
Aswin Pranam
Format
Paperback
Published
Dec 13, 2017
ISBN-13
9781484233023
Pages
174
Printing
Printed on demand
Buying for a group

Product Management Essentials for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $57.19 12% off list
50 – 99 $56.54 13% off list
100+ $55.89 14% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

What does Product Management Essentials cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $57.19 (12% off list); 50 to 99 copies, $56.54 (13% off list); 100+ copies, $55.89 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

How fast can I get copies of Product Management Essentials?

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Can you ship to several locations or people's homes?

Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

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