Product Planning Essentials book cover by Kenneth B. Kahn

Product Planning Essentials [9780761919988]

Hardcover

SKU: 9780761919988

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Format

Hardcover

Price $286.00

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Overview

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

The book, Product Planning Essentials [Bulk, Wholesale, Quantity] ISBN#9780761919988 in Hardcover by Kenneth B. Kahn may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Kenneth B. Kahn

Format:

Hardcover

Publication Date:

09/27/2000

ISBN-10:

0761919988

ISBN-13:

9780761919988

Pages:

Publisher:

SAGE Publications

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