Overview
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.
Important topics covered include:
- Planning and scheduling
- Personal appeals
- Building mailing lists
- Donor outreach
- Writing calls to action
- Direct mail testing
- Targeting specific groups
- Testimonials
- Pledge forms
- Response rates
- Analyzing results
- Bounce backs
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
The book, Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results (Successful Fundraising) [Bulk, Wholesale, Quantity] ISBN#9781118693094 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
05/13/2013
ISBN-13:
9781118693094
Pages:
50
Publisher:
Wiley
