Proposal Savvy: Creating Successful Proposals for Media Projects book cover by Elise K. Parsigian

Proposal Savvy: Creating Successful Proposals for Media Projects [9780761900276]

Name: Proposal Savvy: Creating Successful Proposals for Media Projects [9780761900276]
SKU: 9780761900276
Availability: InStock

Author: Elise K. Parsigian

Paperback

SKU: 9780761900276

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.

Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on ′How the Pros Do It′

The book, Proposal Savvy: Creating Successful Proposals for Media Projects [Bulk, Wholesale, Quantity] ISBN#9780761900276 in Paperback by Elise K. Parsigian may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Elise K. Parsigian

Format:

Paperback

Publication Date:

02/13/1996

ISBN-10:

0761900276

ISBN-13:

9780761900276

Pages:

288

Publisher:

SAGE Publications

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