Public Relations (Medienwissen kompakt)
$15.83 / copy at 25+ copies As low as $15.47 at 100+Your best volume price
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Während Werber mit ästhetischen Spots und humorvollen Anzeigen das Publikum unterhalten, bleiben PR-PraktikerInnen im Halbdunkel der Hinterbühne. In dem Band soll diese Hinterbühne ausgeleuchtet werden. Zunächst wird erklärt, was man genau unter Public Relations verstehen kann und was sie von der Werbung unterscheidet. Pressesprecher zielen mit ihren vielfältigen Angeboten auf JournalistInnen und versuchen so, die Berichterstattung zu beeinflussen. Während manche davon ausgehen, dass sie einen Großteil der Berichterstattung kontrollieren, sehen andere eine größere Macht bei den Journalisten. Mit ihren wünschenswerten Wirklichkeiten versucht die PR, schöne und vor allem tadellose Fassaden zu errichten, die nicht immer etwas mit dem unternehmerischen Handeln hinter dieser Fassade zu tun haben müssen. Viele PR-Skandale der vergangenen Jahre zeigen, wie PR versucht hat, Verfehlungen oder Störfälle zu verharmlosen oder gar zu verheimlichen. Die Digitalisierung ermöglicht der PR ganz neueMöglichkeiten: Video-Kanäle, soziale Netzwerke und digitale Influencer sind neue Wege, die Zielgruppen zu erreichen. Und nicht selten führt dies dazu, dass etablierte JournalistInnen an den Rand gedrängt werden.
The book, Public Relations (Medienwissen kompakt) [Bulk, Wholesale, Quantity] ISBN#9783658404796 in Paperback by Olaf Hoffjann may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Author
- Olaf Hoffjann
- Format
- Paperback
- Published
- Mar 26, 2023
- ISBN-13
- 9783658404796
- Pages
- 92
- Printing
- Printed on demand
Public Relations (Medienwissen kompakt) in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $15.83 | 12% off list |
| 50 – 99 | $15.65 | 13% off list |
| 100+ | $15.47 | 14% off list |
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