Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series) book cover by Johanna Moisander, Anu Valtonen

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series) [9781412903813]

Name: Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series) [9781412903813]
SKU: 9781412903813
Availability: InStock

Author: Johanna Moisander Anu Valtonen

Paperback

SKU: 9781412903813

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $130.00

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Overview

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

The book, Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series) [Bulk, Wholesale, Quantity] ISBN#9781412903813 in Paperback by Johanna Moisander, Anu Valtonen may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Johanna Moisander Anu Valtonen

Format:

Paperback

Publication Date:

05/24/2006

ISBN-10:

1412903815

ISBN-13:

9781412903813

Pages:

240

Publisher:

SAGE Publications

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