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Quick Guide A/B Testing: Wie Sie Ihr Website- und E-Commerce-Testing erfolgreich auf- und umsetzen (Quick Guide) book cover by Michael Witzenleiter
Paperback

Quick Guide A/B Testing: Wie Sie Ihr Website- und E-Commerce-Testing erfolgreich auf- und umsetzen (Quick Guide)

by Michael Witzenleiter

$26.39 / copy at 25+ copies As low as $25.79 at 100+Your best volume price

Total $659.75

Paperback · 161 pages Springer Fachmedien Wiesbaden · 2021

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About the book

Quick Guide A/B Testing

Dieses Buch zeigt Ihnen, wie Sie eine Testing-Strategie und Onsite-Optimierung in Ihrer Digital-Marketing-Praxis erfolgreich aufbauen und optimieren können. Michael Witzenleiter führt Sie Schritt für Schritt durch die entscheidenden Themen: von der Implementierung von A/B-Tests mit den richtigen Key-Performance-Indicators, der Ideen-Generierung für Ihre Tests über die Auswahl von Testing-Tools bis hin zu den zehn häufigsten Fehlern bei A/B-Tests, die Sie nach der Lektüre dieses Buches nicht mehr machen werden.
Ein besonderer Vorzug dieses Buches: Sie erhalten Modelle, Vorgehensweisen und Praxistipps, die es Ihnen ermöglichen, das für Ihr Unternehmen bestmöglich individuelle Testing-Konzepte zu entwickeln. 
Dieser Quick Guide bietet Ihnen eine schnelle und zugleich umfassende Einführung in das Thema – leicht verständlich, anpassbar auf Ihre Situation und direkt umsetzbar in Ihrer Praxis.

Aus dem Inhalt
  • Statistik-Basiswissen – kurz und verständlich, praxisnah
  • Wie Sie Ideen für Ihre A/B-Tests generieren
  • Implementierung von A/B-Tests
  • Aufbau individueller Lösungen und Auswahl von A/B-Testingtools
  • So entwickeln Sie die notwendige Testing-Kultur
  • A/B-Testing in der Conversion-Optimierung
  • Zehn häufige Fehler bei A/B-Tests
  • Glossar



The book, Quick Guide A/B Testing: Wie Sie Ihr Website- und E-Commerce-Testing erfolgreich auf- und umsetzen (Quick Guide) [Bulk, Wholesale, Quantity] ISBN#9783658346485 in Paperback by Michael Witzenleiter may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Fachmedien Wiesbaden
Author
Michael Witzenleiter
Format
Paperback
Published
Nov 10, 2021
ISBN-13
9783658346485
Pages
161
Printing
Printed on demand
Buying for a group

Quick Guide A/B Testing for groups: pricing

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CopiesPrice per copyYou save
25 – 49 $26.39 12% off list
50 – 99 $26.09 13% off list
100+ $25.79 14% off list
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What does Quick Guide A/B Testing cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $26.39 (12% off list); 50 to 99 copies, $26.09 (13% off list); 100+ copies, $25.79 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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