Real Luxury: How Luxury Brands Can Create Value for the Long Term book cover by M. Pinkhasov, R. Nair

Real Luxury: How Luxury Brands Can Create Value for the Long Term [9781137395566]

Name: Real Luxury: How Luxury Brands Can Create Value for the Long Term [9781137395566]
SKU: 9781137395566
Availability: InStock

Author: M. Pinkhasov R. Nair

Hardcover

SKU: 9781137395566

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Quantity	Price	Savings
25 - 49		12%
50 - 99		13%
100+		14%

Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $54.99

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Overview

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

The book, Real Luxury: How Luxury Brands Can Create Value for the Long Term [Bulk, Wholesale, Quantity] ISBN#9781137395566 in Hardcover by M. Pinkhasov, R. Nair may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

M. Pinkhasov R. Nair

Format:

Hardcover

Publication Date:

08/27/2014

ISBN-13:

9781137395566

Pages:

228

Publisher:

Palgrave Macmillan UK

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