Recommender System for Improving Customer Loyalty (Studies in Big Data #55)
by Katarzyna Tarnowska, Zbigniew W. Ras and Lynn Daniel
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This book presents the Recommender System for Improving Customer Loyalty. New and innovative products have begun appearing from a wide variety of countries, which has increased the need to improve the customer experience. When a customer spends hundreds of thousands of dollars on a piece of equipment, keeping it running efficiently is critical to achieving the desired return on investment. Moreover, managers have discovered that delivering a better customer experience pays off in a number of ways. A study of publicly traded companies conducted by Watermark Consulting found that from 2007 to 2013, companies with a better customer service generated a total return to shareholders that was 26 points higher than the S&P 500. This is only one of many studies that illustrate the measurable value of providing a better service experience.
Details
- Publisher
- Springer International Publishing
- Authors
- Katarzyna Tarnowska, Zbigniew W. Ras, Lynn Daniel
- Format
- Hardcover
- Published
- Mar 27, 2019
- ISBN-13
- 9783030134372
- Pages
- 124
- Printing
- Printed on demand
Recommender System for Improving Customer Loyalty (Studies in Big Data #55) for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $96.79 | 12% off list |
| 50 – 99 | $95.69 | 13% off list |
| 100+ | $94.59 | 14% off list |
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Recommender System for Improving Customer Loyalty (Studies in Big Data #55)
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