Recrutainment: Gamification in Employer Branding, Personalmarketing und Personalauswahl
by Lars J. Jansen, Joachim Diercks and Kristof Kupka
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Recrutainment hat sich in den letzten Jahren zu einem deutlich sichtbaren und allgemein akzeptierten Instrument in der Personalgewinnung entwickelt: Immer mehr Organisationen setzen auf spielerisch-simulative Elemente in Berufsorientierung, Employer Branding, Personalmarketing und Recruiting. Recrutainment ist die Gamification der Personalgewinnung.
Self-Assessments, unterhaltsam und spielerisch-informativ gestaltete Online-Assessments, Berufsorientierungsspiele oder auch Offline-Recrutainment-Events verbessern nachweislich das stimmige Zusammenfinden von Kandidat und Arbeitgeber und versprechen so nicht nur eine optimale Stellenbesetzung, sondern stärken auch das Profil der Arbeitgebermarke.
Diese zweite Auflage unter dem Titel Recrutainment ist kein Herausgeber-, sondern ein vollständig neu entwickeltes Autorenwerk. Die wissenschaftliche Basis von Recrutainment wird umfassend herausgearbeitet sowie die Ergebnisse empirischer Forschung vorgestellt. Zahlreiche Praxisbeispiele zeigen verschiedene Facetten von Recrutainment und die vielfältigen Einsatzmöglichkeiten in der Unternehmenspraxis.
Das Buch richtet sich sowohl an HR-Praktikerinnen und -Praktiker als auch an Studierende, die die Grundlagen der psychologischen Personalauswahl und des Personalmarketings kennenlernen möchten.
Der Inhalt
- Personalgewinnung, -marketing und -auswahl
- Recrutainment – die Gamification des Recruitings
- Offline-Recrutainment – Vom Event vor Ort bis zum Blended-Recrutainment
- Self-Assessments – Online-Recrutainment in der Selbstauswahl
- Online-Assessments – Online-Recrutainment in der Fremdauswahl
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Authors
- Lars J. Jansen, Joachim Diercks, Kristof Kupka
- Format
- Paperback
- Published
- Feb 1, 2023
- ISBN-13
- 9783658387488
- Pages
- 426
- Printing
- Printed on demand
Recrutainment for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $52.79 | 12% off list |
| 50 – 99 | $52.19 | 13% off list |
| 100+ | $51.59 | 14% off list |
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For new managers and leadership cohorts, a chapter per session.
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $52.79 (12% off list); 50 to 99 copies, $52.19 (13% off list); 100+ copies, $51.59 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Recrutainment: Gamification in Employer Branding, Personalmarketing und Personalauswahl
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