Response: The Complete Guide to Profitable Direct Marketing book cover by Lois K. Geller

Response: The Complete Guide to Profitable Direct Marketing [9780684871134]

Name: Response: The Complete Guide to Profitable Direct Marketing [9780684871134]
SKU: 9780684871134
Availability: InStock

Author: Lois K. Geller

Paperback

SKU: 9780684871134

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $23.95

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Overview

In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

The book, Response: The Complete Guide to Profitable Direct Marketing [Bulk, Wholesale, Quantity] ISBN#9780684871134 in Paperback by Lois K. Geller may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Lois K. Geller

Format:

Paperback

Publication Date:

05/01/1999

ISBN-10:

0684871130

ISBN-13:

9780684871134

Pages:

368

Publisher:

Touchstone

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