Overview
This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers.
Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to:
- Transfer the benefits of online shopping to physical stores
- Develop new, interactive brand experiences
- Apply latest in-store technologies
- Present customers a more sustainable, greener store experience
The book, Retail Isn't Dead: Innovative Strategies for Brick and Mortar Retail Success [Bulk, Wholesale, Quantity] ISBN#9783030366490 in Hardcover by Matthias Spanke may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Hardcover
Publication Date:
01/11/2020
ISBN-13:
9783030366490
Pages:
137
Publisher:
Springer International Publishing
