Rethinking Marketing: Developing a New Understanding of Markets
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BookPal × TalezoRethinking Marketing
Since the publication of Kotler's Marketing Management in 1967, marketing has witnessed a dramatic increase in academic involvement. Today there is an extensive range of publications available covering a variety of topics - from cognitive studies of consumer behaviour to organising international distribution - but the 4 Ps, based on the marketing mix model, remains as the dominant theoretical base. Rethinking Marketing demonstrates a misfit between the existing theoretical toolbox and important development trends in the marketplace.
Details
- Publisher
- Wiley
- Format
- Hardcover
- Published
- Jul 1, 2005
- ISBN-13
- 9780470021477
- Pages
- 304
- Carton quantity
- 18 copies
- Printing
- Printed on demand
Rethinking Marketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $89.23 | 4% off list |
| 50 – 99 | $88.30 | 5% off list |
| 100+ | $87.37 | 6% off list |
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