Overview
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.The book, Rethinking Rational Choice Theory: A Companion on Rational and Moral Action [Bulk, Wholesale, Quantity] ISBN#9780230277151 in Hardcover by Jan de Jonge may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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