Riding the Unicorn: The Startup Guide You'll Want to Read
by Wenee Yap and Thomas Derricott
From $14.49 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $12.73 at 1,000+
Total $362.25
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BookPal × TalezoRiding the Unicorn
The Legends are True. The Unicorn is out there.
Think unicorns — those billion-dollar startups as rare as their mythical namesakes — are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and — if you're lucky — sell your way to startup glory.
You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit.
You'll also find:
- Valuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage
- Research-backed tactics for success, delivered through stories so good you'll forget you're learning
- Straight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself
Whether you're in tech, education, creative industries or anywhere in between, Riding the Unicorn isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.
Details
- Publisher
- Wiley
- Authors
- Wenee Yap, Thomas Derricott
- Format
- Paperback
- Published
- Nov 18, 2025
- ISBN-13
- 9781394367689
- Pages
- 336
- Carton quantity
- 18 copies
Riding the Unicorn for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $14.49 | 34% off list |
| 100 – 249 | $14.05 | 36% off list |
| 250 – 499 | $13.61 | 38% off list |
| 500 – 999 | $13.17 | 40% off list |
| 1,000+ | $12.73 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Riding the Unicorn?
BookPal sells Riding the Unicorn in quantity. At 100 copies the price is $14.05 a copy, against a list price of $21.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Riding the Unicorn cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $14.49 (34% off list); 100 to 249 copies, $14.05 (36% off list); 250 to 499 copies, $13.61 (38% off list); 500 to 999 copies, $13.17 (40% off list); 1,000+ copies, $12.73 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Riding the Unicorn?
Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
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Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
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