Right-Brain Justified: Scaling Cultures Through Unmistakable Leaders
by Michael D. Novakoski and Robert D. Dwortz
From $17.69 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $14.70 at 1,000+
Total $442.25
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The authors introduce their brain science-backed methodology for helping leaders "toggle right"—accessing both logical and emotional intelligence to create extraordinary workplaces. Through their manager upskilling platform uMap™ and the Become Unmistakable (BU) approach, they demonstrate how vulnerability, authenticity, and psychological safety unlock human potential and drive measurable business results.
Filled with compelling case studies from companies across industries, practical frameworks, and actionable insights, this book shows leaders how to:
- Create cultures where employees bring their whole selves to work
- Transform managers into skilled relationship builders
- Scale and sustain meaningful connection throughout organizations
- Drive engagement, retention, and bottom-line results through formalized care
Whether you're leading a startup or an established enterprise, Right-Brain Justified provides the blueprint for building an unmistakable company culture that doesn't just survive but thrives through the power of human connection.
Details
- Publisher
- Advantage Media
- Authors
- Michael D. Novakoski, Robert D. Dwortz
- Format
- Hardcover
- Published
- May 6, 2025
- ISBN-13
- 9798891881785
- Carton quantity
- 18 copies
Right-Brain Justified for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $17.69 | 41% off list |
| 100 – 249 | $16.79 | 44% off list |
| 250 – 499 | $15.89 | 47% off list |
| 500 – 999 | $15.29 | 49% off list |
| 1,000+ | $14.70 | 51% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Right-Brain Justified?
BookPal sells Right-Brain Justified in quantity. At 100 copies the price is $16.79 a copy, against a list price of $29.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Right-Brain Justified cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $17.69 (41% off list); 100 to 249 copies, $16.79 (44% off list); 250 to 499 copies, $15.89 (47% off list); 500 to 999 copies, $15.29 (49% off list); 1,000+ copies, $14.70 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Right-Brain Justified: Scaling Cultures Through Unmistakable Leaders
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