Run with Foxes: Make Better Marketing Decisions
by Paul Dervan
$11.99 / copy at 20+ copies As low as $9.80 at 1,000+Your best volume price
Total $239.80
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BookPal × TalezoRun with Foxes
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't.
He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.
Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.
Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.
Details
- Publisher
- Harriman House
- Author
- Paul Dervan
- Format
- Paperback
- Published
- Apr 7, 2020
- ISBN-13
- 9780857197726
- ISBN-10
- 085719772X
- Pages
- 188
- Carton quantity
- 8 copies
Run with Foxes for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 20 – 99 | $11.99 | 40% off list |
| 100 – 249 | $11.59 | 42% off list |
| 250 – 499 | $10.59 | 47% off list |
| 500 – 999 | $10.19 | 49% off list |
| 1,000+ | $9.80 | 51% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 20 to 99 copies, $11.99 (40% off list); 100 to 249 copies, $11.59 (42% off list); 250 to 499 copies, $10.59 (47% off list); 500 to 999 copies, $10.19 (49% off list); 1,000+ copies, $9.80 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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