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Satisfaction: How Every Great Company Listens to the Voice of the Customer book cover by Chris Denove, James Power
Paperback

Satisfaction: How Every Great Company Listens to the Voice of the Customer

by Chris Denove and James Power

Paperback · 288 pages Penguin Publishing Group · 2007

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Paperbackfrom $13.50
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About the book

Satisfaction

The ultimate guide to customer satisfaction, from the people who understand it better than anyone

For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want. Now two of the company's senior executives, Chris Denove and James D. Power IV, unlock the vault on decades of closely guarded research data?and insights previously available only to the firm's clients.

This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consistently high customer satisfaction and translating it into profitable growth. It will teach you, for instance, how to:
-Understand the financial link between satisfaction and profits
-Turn customers who are simply ?satisfied? into vocal advocates
- Empower frontline employees to do the right thing
- Use problem resolution as an opportunity to make new fans

Satisfaction offers advice for companies large or small, for product manufacturers, service providers, and retailers alike. It delivers not just a stockpile of customer research, but a road map to developing specific policies and processes. It also tells fascinating stories of companies that don't just talk the talk, but walk the walk every day—and of other companies that ignored the voice of the customer, with dire consequences.



The book, Satisfaction: How Every Great Company Listens to the Voice of the Customer [Bulk, Wholesale, Quantity] ISBN#9781591841647 in Paperback by Chris Denove, James Power may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Penguin Publishing Group
Authors
Chris Denove , James Power
Format
Paperback
Published
Jun 26, 2007
ISBN-13
9781591841647
ISBN-10
159184164X
Pages
288
Carton quantity
44 copies
Buying for a group

Satisfaction in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $16.74 38% off list
100 – 249 $15.66 42% off list
250 – 499 $14.58 46% off list
500 – 999 $14.04 48% off list
1,000+ $13.50 50% off list
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Leadership development

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Company book clubs

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