Overview
Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business.
Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.The book, Small Business: Creating Value Through Entrepreneurship [Bulk, Wholesale, Quantity] ISBN#9781119591771 in Paperback by Vishal K. Gupta may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
07/14/2021
ISBN-13:
9781119591771
Pages:
464
Publisher:
Wiley
