Overview
soundBAIT is a formula for radiomarketing success that has been developed for radio station account executives who want to attract new advertisers, for radio advertisers who want their hard earned marketing dollars to produce dramatically better results and for radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station.soundBAIT examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as “bait” in their messages before they will “bite” at the products and services advertisers offer them.
The book, soundBait: Creative Weapons of MASS Distraction [Bulk, Wholesale, Quantity] ISBN#9781599321080 in Paperback by DJ Williams may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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