Stereotype?: Frauen und Männer in der Werbung book cover by

Stereotype?: Frauen und Männer in der Werbung [9783531180830]

Paperback

SKU: 9783531180830

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Frauen sind jung, schön und schlank. Männer sind harte Jungs, die Tölpel in der Küche oder sehen einfach nur gut aus. Die Klage darüber, dass die Werbung Frauen und Männer auf solche Stereotypen reduziert, ist ebenso alt wie die Befürchtungen, dass diese Stereotypen gesellschaftliche Auswirkungen haben. Gelten sie heute noch?
Dieses Buch zieht Bilanz nach rund 50 Jahren Forschung zu Werbung und Geschlechterstereotypen und legt neue Ergebnisse aus der Analyse von Werbung vor sowie darüber, wie Rezipientinnen und Rezipienten mit solcher Werbung umgehen.

The book, Stereotype?: Frauen und Männer in der Werbung [Bulk, Wholesale, Quantity] ISBN#9783531180830 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

05/10/2011

ISBN-13:

9783531180830

Pages:

Publisher:

VS Verlag für Sozialwissenschaften

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