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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level book cover by Hans-Wilhelm Eckert
Paperback

Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level

by Hans-Wilhelm Eckert

From $57.19 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $55.89 at 100+

Total $1,429.75

Paperback · 138 pages Springer Fachmedien Wiesbaden · 2022

Format

Paperback
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About the book

Storytelling With Data

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective.

The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.


Details

Publisher
Springer Fachmedien Wiesbaden
Author
Hans-Wilhelm Eckert
Format
Paperback
Published
Nov 1, 2022
ISBN-13
9783658385545
Pages
138
Printing
Printed on demand
Buying for a group

Storytelling With Data for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $57.19 12% off list
50 – 99 $56.54 13% off list
100+ $55.89 14% off list
Ways groups use it

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1
Leadership development

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2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

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Where can I buy 100 copies of Storytelling With Data?

BookPal sells Storytelling With Data in quantity. At 100 copies the price is $55.89 a copy, against a list price of $64.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

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What does Storytelling With Data cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $57.19 (12% off list); 50 to 99 copies, $56.54 (13% off list); 100+ copies, $55.89 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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