Strategic Content Design: Tools and Research Techniques for Better UX
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BookPal × TalezoStrategic Content Design
Good content isn’t magical—it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard–won research methods, best practices, and proven tips for conducting quantitative and qualitative content–focused research and testing.
"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE."
—Kristina Halvorson, CEO and Founder, Brain Traffic
Who Should Read This Book?
Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers.Takeaways
- Realistically assess the current state of your content.
- Learn how to write content research questions.
- Create a content research study and evaluate your content&apos:s effectiveness.
- Identify which specific words or content elements to test. Analyze your research results.
- Identify which specific words or content elements to test.
- Determine which research methods and tools are ideal for your team's content research needs.
- Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line.
- Create a content research roadmap.
- Learn from professional content people in case studies that highlight practical examples.
Details
- Publisher
- Rosenfeld Media
- Author
- Erica Jorgensen
- Format
- Paperback
- Published
- Apr 11, 2023
- ISBN-13
- 9781959029571
- ISBN-10
- 1959029576
- Pages
- 320
- Carton quantity
- 18 copies
Strategic Content Design for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $43.44 | 21% off list |
| 100 – 249 | $41.79 | 24% off list |
| 250 – 499 | $41.24 | 25% off list |
| 500 – 999 | $39.59 | 28% off list |
| 1,000+ | $38.49 | 30% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Strategic Content Design?
BookPal sells Strategic Content Design in quantity. At 100 copies the price is $41.79 a copy, against a list price of $54.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Strategic Content Design cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $43.44 (21% off list); 100 to 249 copies, $41.79 (24% off list); 250 to 499 copies, $41.24 (25% off list); 500 to 999 copies, $39.59 (28% off list); 1,000+ copies, $38.49 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
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Strategic Content Design: Tools and Research Techniques for Better UX
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