Strategic Management: Theory and Practice book cover by John A. Parnell

Strategic Management: Theory and Practice [9781452234984]

Paperback

SKU: 9781452234984

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter′s key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

The book, Strategic Management: Theory and Practice [Bulk, Wholesale, Quantity] ISBN#9781452234984 in Paperback by John A. Parnell may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

John A. Parnell

Format:

Paperback

Publication Date:

01/15/2013

ISBN-10:

1452234981

ISBN-13:

9781452234984

Pages:

Publisher:

SAGE Publications

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