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Strategic Planning: A Practical Guide book cover by Peter J. Rea, Harold Kerzner
Paperback

Strategic Planning: A Practical Guide

by Peter J. Rea and Harold Kerzner

$122.36 / copy at 25+ copies As low as $115.16 at 1,000+Your best volume price

Total $3,059.00

Paperback · 336 pages Wiley · 1997

Format

Paperback
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About the book

Strategic Planning

Strategic Planning A Practical Guide Peter Rea, Ph.D., HaroldKerzner, Ph.D. In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will find no resource more insightful and engaging thanStrategic Planning: A Practical Guide. From their extensiveexperience consulting with Fortune 500 companies, Rea and Kerznerhave succeeded in crafting the definitive introduction to strategicplanning and management policy and strategy--from the grass-rootsprinciples to the practical applications utilized by organizationstoday. Examining the integral roles of finance, marketing, learningcurves, research and development, inventory control, andmanufacturing techniques, Strategic Planning presents acomprehensive overview of the development and implementation ofcontemporary strategic planning models applicable to both small andlarge businesses. Rather than teaching complex, integrated theory,the authors offer a straight-forward approach to demonstratestrategic planning and management policy techniques. Withstep-by-step methods on how to apply relevant material, along withdiscussion questions, and problems designed to highlight thepractical application of particular issues, companies cansuccessfully formulate and implement strategic initiativesto:
* Establish a clear direction for the future
* Make decisions across levels and functions
* Improve organizational performance
* Build teamwork and expertise
* Aid executives in thinking and behaving strategically
* And more!

The book, Strategic Planning: A Practical Guide [Bulk, Wholesale, Quantity] ISBN#9780471291978 in Paperback by Peter J. Rea, Harold Kerzner may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Wiley
Authors
Peter J. Rea, Harold Kerzner
Format
Paperback
Published
Oct 15, 1997
ISBN-13
9780471291978
Pages
336
Carton quantity
24 copies
Printing
Printed on demand
Buying for a group

Strategic Planning in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $122.36 15% off list
100 – 249 $120.92 16% off list
250 – 499 $119.48 17% off list
500 – 999 $118.04 18% off list
1,000+ $115.16 20% off list
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