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Super Mario: How Nintendo Conquered America book cover by Jeff Ryan
Paperback

Super Mario: How Nintendo Conquered America

by Jeff Ryan

$12.40 / copy at 25+ copies As low as $10.00 at 1,000+Your best volume price

Total $310.00

Paperback · 320 pages Penguin Publishing Group · 2012

Format

Paperback
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About the book

Super Mario

The definitive story of the rise of Nintendo.

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.

Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.

Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?

Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.



Details

Publisher
Penguin Publishing Group
Author
Jeff Ryan
Format
Paperback
Published
Sep 25, 2012
ISBN-13
9781591845638
ISBN-10
1591845637
Pages
320
Carton quantity
36 copies
Buying for a group

Super Mario for groups: pricing

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CopiesPrice per copyYou save
25 – 99 $12.40 38% off list
100 – 249 $11.60 42% off list
250 – 499 $10.80 46% off list
500 – 999 $10.40 48% off list
1,000+ $10.00 50% off list
Ways groups use it

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Leadership development

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2
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A shared vocabulary for the whole organization.

3
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What does Super Mario cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $12.40 (38% off list); 100 to 249 copies, $11.60 (42% off list); 250 to 499 copies, $10.80 (46% off list); 500 to 999 copies, $10.40 (48% off list); 1,000+ copies, $10.00 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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