The Behaviour Business: How to apply behavioural science for business success
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BookPal × TalezoThe Behaviour Business
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed.
In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don't) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.
Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world's most successful stop-smoking mobile app.
Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to:
- powerfully attract and retain customers
- fuel true and lasting innovation
- stand apart in the new world of increasing automation and artificial intelligence
- change workplaces and maintain happy and productive employees and teams
- and a lot more!
It's time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
Details
- Publisher
- Harriman House
- Author
- Richard Chataway
- Format
- Paperback
- Published
- Feb 18, 2020
- ISBN-13
- 9780857197344
- ISBN-10
- 0857197347
- Pages
- 244
- Carton quantity
- 30 copies
The Behaviour Business for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 20 – 99 | $11.99 | 40% off list |
| 100 – 249 | $11.59 | 42% off list |
| 250 – 499 | $10.59 | 47% off list |
| 500 – 999 | $10.19 | 49% off list |
| 1,000+ | $9.80 | 51% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of The Behaviour Business?
BookPal sells The Behaviour Business in quantity. At 100 copies the price is $11.59 a copy, against a list price of $19.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does The Behaviour Business cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 20 to 99 copies, $11.99 (40% off list); 100 to 249 copies, $11.59 (42% off list); 250 to 499 copies, $10.59 (47% off list); 500 to 999 copies, $10.19 (49% off list); 1,000+ copies, $9.80 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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The Behaviour Business: How to apply behavioural science for business success
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