The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
by Russell Glass and Sean Callahan
From $19.80 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $17.40 at 1,000+
Total $495.00
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Turn this order into a program
Groups that order together often pair the copies with something more. We handle the extras so you don't have to.
Bookplates, tipped-in pages, belly bands or author signatures. Subject to publisher approval.
Customization options Ship to every readerOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
Branded journals
Bring in a speaker
BookPal is partnering with Talezo to help you find and book authors, speakers and performers for your event.
BookPal × TalezoThe Big Data-Driven Business
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.
The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.
- Learn what big data is, and how it will transform the enterprise
- Explore why major corporations are betting their companies on marketing technology
- Read case studies of big data winners and losers
- Discover how to change privacy and security, and remodel marketing
Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
Details
- Publisher
- Wiley
- Authors
- Russell Glass, Sean Callahan
- Format
- Hardcover
- Published
- Nov 24, 2014
- ISBN-13
- 9781118889800
- Pages
- 224
- Carton quantity
- 26 copies
- Printing
- Printed on demand
The Big Data-Driven Business for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $19.80 | 34% off list |
| 100 – 249 | $19.20 | 36% off list |
| 250 – 499 | $18.60 | 38% off list |
| 500 – 999 | $18.00 | 40% off list |
| 1,000+ | $17.40 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of The Big Data-Driven Business?
BookPal sells The Big Data-Driven Business in quantity. At 100 copies the price is $19.20 a copy, against a list price of $30.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does The Big Data-Driven Business cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $19.80 (34% off list); 100 to 249 copies, $19.20 (36% off list); 250 to 499 copies, $18.60 (38% off list); 500 to 999 copies, $18.00 (40% off list); 1,000+ copies, $17.40 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of The Big Data-Driven Business?
This title is printed on demand, so it needs production time before it ships. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
Write a Review
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Teams also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.