The Big Red Fez: Zooming, Evolution, and the Future of Your Company [9780743227902]

Overview

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

The book, The Big Red Fez: Zooming, Evolution, and the Future of Your Company [Bulk, Wholesale, Quantity] ISBN#9780743227902 in Paperback by Seth Godin may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.