The Category Creation Formula: Discover, Design, and Win New Market Categories
by Kevin Maney and Mike Damphousse
$18.88 / copy at 25+ copies As low as $15.68 at 1,000+Your best volume price
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Turn this order into a program
Groups that order in bulk often pair the copies with something more. We handle the extras so you don't have to.
Bookplates, tipped-in pages, belly bands or author signatures. Hardcovers only, subject to publisher approval.
Customization options Ship to every readerOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
Branded journals
Bring in a speaker
BookPal is partnering with Talezo to help you find and book authors, speakers and performers for your event.
BookPal × TalezoThe Category Creation Formula
Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.
The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not have heard of yet, but will as their categories take off.
Category creation and development should be the goal of any company that wants to make a difference. And the way to achieve that is through the discipline of strategic category design.
Kevin Maney helped introduce category design in the bestseller Play Bigger. Now, he and Mike Damphousse—an experienced CEO, investor, and marketing executive—share the secrets that they’ve learned over the past decade, plus new concepts and tools that help companies see and frame new categories. Their advisory firm has worked on strategic category design projects with more than fifty companies and guided workshops for hundreds more at incubators and VC portfolio gatherings.
The Category Creation Formula reveals the processes they rely on and the truths about categories that they’ve uncovered, clearly laid out so any entrepreneur or leadership team can benefit from them, too.
The book, The Category Creation Formula: Discover, Design, and Win New Market Categories [Bulk, Wholesale, Quantity] ISBN#9780063483774 in Hardcover by Kevin Maney, Mike Damphousse may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- HarperCollins
- Authors
- Kevin Maney, Mike Damphousse
- Format
- Hardcover
- Published
- Feb 24, 2026
- ISBN-13
- 9780063483774
- ISBN-10
- 0063483777
- Pages
- 224
- Carton quantity
- 36 copies
The Category Creation Formula in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $18.88 | 41% off list |
| 100 – 249 | $17.92 | 44% off list |
| 250 – 499 | $16.96 | 47% off list |
| 500 – 999 | $16.32 | 49% off list |
| 1,000+ | $15.68 | 51% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
How fast can I get copies of The Category Creation Formula?
Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship in bulk to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other bulk booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
What buyers say
Write a Review
The Category Creation Formula: Discover, Design, and Win New Market Categories
Teams also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.