The Co-Creation Paradigm
by Venkat Ramaswamy and Kerimcan Ozcan
From $43.45 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $38.50 at 1,000+
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BookPal × TalezoThe Co-Creation Paradigm
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.
Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Details
- Publisher
- Stanford University Press
- Authors
- Venkat Ramaswamy, Kerimcan Ozcan
- Format
- Hardcover
- Published
- Apr 9, 2014
- ISBN-13
- 9780804789158
- ISBN-10
- 0804789150
- Pages
- 360
- Carton quantity
- 18 copies
The Co-Creation Paradigm for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $43.45 | 21% off list |
| 100 – 249 | $41.80 | 24% off list |
| 250 – 499 | $41.25 | 25% off list |
| 500 – 999 | $39.60 | 28% off list |
| 1,000+ | $38.50 | 30% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $43.45 (21% off list); 100 to 249 copies, $41.80 (24% off list); 250 to 499 copies, $41.25 (25% off list); 500 to 999 copies, $39.60 (28% off list); 1,000+ copies, $38.50 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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