The Editor in Chief: A Management Guide for Magazine Editors book cover by Benton Rain Patterson, Coleman E. P. Patterson

The Editor in Chief: A Management Guide for Magazine Editors [9780813810799]

Name: The Editor in Chief: A Management Guide for Magazine Editors [9780813810799]
SKU: 9780813810799
Availability: InStock

Author: Benton Rain Patterson Coleman E. P. Patterson

Paperback

SKU: 9780813810799

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Quantity	Price	Savings
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50 - 99		5%
100+		6%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $67.95

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Overview

Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.

New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:

Launching
Funding
Organizing a staff
Increasing readership

Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management

The book, The Editor in Chief: A Management Guide for Magazine Editors [Bulk, Wholesale, Quantity] ISBN#9780813810799 in Paperback by Benton Rain Patterson, Coleman E. P. Patterson may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Benton Rain Patterson Coleman E. P. Patterson

Format:

Paperback

Publication Date:

03/31/2003

ISBN-13:

9780813810799

Pages:

212

Publisher:

Wiley

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