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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing book cover by Heather F. Lutze
Paperback

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

by Heather F. Lutze

From $15.15 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $13.31 at 1,000+

Total $378.75

Paperback · 288 pages Wiley · 2009

Format

Paperback
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About the book

The Findability Formula

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.

Readers' Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".
* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

Details

Publisher
Wiley
Author
Heather F. Lutze
Format
Paperback
Published
Mar 9, 2009
ISBN-13
9780470420904
Pages
288
Carton quantity
30 copies
Printing
Printed on demand
Buying for a group

The Findability Formula for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $15.15 34% off list
100 – 249 $14.69 36% off list
250 – 499 $14.23 38% off list
500 – 999 $13.77 40% off list
1,000+ $13.31 42% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of The Findability Formula?

BookPal sells The Findability Formula in quantity. At 100 copies the price is $14.69 a copy, against a list price of $22.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

  • New books only, straight from the publisher
  • Volume prices apply automatically in the cart, with no code needed
  • Order at least 10 business days before you need the books (11 from mid-November through December)

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What does The Findability Formula cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $15.15 (34% off list); 100 to 249 copies, $14.69 (36% off list); 250 to 499 copies, $14.23 (38% off list); 500 to 999 copies, $13.77 (40% off list); 1,000+ copies, $13.31 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

How fast can I get copies of The Findability Formula?

This title is printed on demand, so it needs production time before it ships. Need them by a specific date? Request a quote and we'll confirm timing before you pay.

Can you ship to several locations or people's homes?

Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

Can I get a formal quote for approval before ordering?

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Do you accept purchase orders and tax-exempt orders?

Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.

What if I find a lower price?

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