The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR [9781621537151]

Overview

“An excellent guide.” —Paul Holmes, The Holmes Report

PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
 

• The New Rules of Social Media
• How to Speak the Language of PR
• Modern PR Skills and Tools
• How to Measure Impact
• The Effect of Total Transparency on Businesses
• International Perspectives on the Media
• The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

The book, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR [Bulk, Wholesale, Quantity] ISBN#9781621537151 in Hardcover by Maxim Behar may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.