The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth
by Justin Gray and Josh Wagner
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BookPal × TalezoThe Go-to-Market Cheat Code
National Bestseller
Unlock the timeless secrets to building strong business partnerships based on the foundation of trust
In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level.
Backed by a wealth of research and case studies, this book provides all of the practical tools readers need to bridge the gap between theory and practice. Readers will learn about topics including:
- The “digital mask” and how it has influenced the starting point of trust in any business relationship
- The perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages
- Culture, customers, and context, and how the joining of these three elements creates a perfect business relationship
The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth is a timely, essential read for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.
Details
- Publisher
- Wiley
- Authors
- Justin Gray, Josh Wagner
- Format
- Hardcover
- Published
- Jan 15, 2025
- ISBN-13
- 9781394292103
- Pages
- 224
- Carton quantity
- 22 copies
The Go-to-Market Cheat Code for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $19.80 | 34% off list |
| 100 – 249 | $19.20 | 36% off list |
| 250 – 499 | $18.60 | 38% off list |
| 500 – 999 | $18.00 | 40% off list |
| 1,000+ | $17.40 | 42% off list |
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For new managers and leadership cohorts, a chapter per session.
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A takeaway attendees will actually read, delivered to your venue.
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $19.80 (34% off list); 100 to 249 copies, $19.20 (36% off list); 250 to 499 copies, $18.60 (38% off list); 500 to 999 copies, $18.00 (40% off list); 1,000+ copies, $17.40 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth
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