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The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business, Markets and Industries book cover by Nigel Walton
Paperback

The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business, Markets and Industries

by Nigel Walton

From $57.19 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $55.89 at 100+

Total $1,429.75

Paperback · 168 pages Palgrave Macmillan UK · 2021

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About the book

The Internet as a Technology-Based Ecosystem

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertakingresearch in strategy, technology and electronic engineering.



Details

Publisher
Palgrave Macmillan UK
Author
Nigel Walton
Format
Paperback
Published
Apr 21, 2021
ISBN-13
9781349936243
Pages
168
Printing
Printed on demand
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The Internet as a Technology-Based Ecosystem for groups: pricing

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CopiesPrice per copyYou save
25 – 49 $57.19 12% off list
50 – 99 $56.54 13% off list
100+ $55.89 14% off list
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