The Market Value Process: Bridging Customer & Shareholder Value [9780787902759]

Overview

Discover a unique, cross-functional approach to developingstrategy

Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

The book, The Market Value Process: Bridging Customer & Shareholder Value [Bulk, Wholesale, Quantity] ISBN#9780787902759 in Hardcover by Alan S. Cleland, Albert V. Bruno may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.