Overview
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.The book, The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) [Bulk, Wholesale, Quantity] ISBN#9781349280223 in Paperback by Jean-Claude Thoenig, Charles Waldman may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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