Pre-order Releases Oct 26, 2027
The Mischief Playbook: How Challenger Brands Win Attention, Earn Loyalty and Build Cult Followings
by Rory McEntee
From $51.35 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $45.50 at 1,000+
Volume pricing
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
About the book
The Mischief Playbook
A challenger's brands sustainable competitive advantage is the willingness to do what other bigger brands won't.
Mischief in marketing can be both deliberate and strategic and the precise framework necessary for senior marketers to use to enhance performance and brand recognition, as well as break out of their usual category conventions. The Mischief Playbook by Rory McEntee focuses on specific strategies, and the psychology behind them, that drives audience attention through disruptive marketing, teaching marketers to assess and utilize the shift from interruption to content strategy.
Marketing leaders will learn how to:
- Take calculated risks in campaigns, considering geographic, cultural and legal contexts that shapes what is possible for your campaigns
- Break conventions, generating word-of-mouth that leads to profitability
- Build a marketing team capable of implementing actions at speed, and what needs to be considered when doing so
- Apply the book's frameworks to your own marketing plans, campaigns and creative briefs
Combining practical and actionable insights with the author's personal accounts, The Mischief Playbook helps mid-to-senior leaders make informed, evidence-based disruptive decisions that drive following, profitability and performance.
What readers are saying
Details
- Publisher
- Kogan Page
- Author
- Rory McEntee
- Format
- Hardcover
- Release date
- Oct 26, 2027
- ISBN-13
- 9781398633155
- ISBN-10
- 1398633151
- Pages
- 264
- Carton quantity
- 20 copies
Who it's for
Made for teams that read together
Pre-order copies for everyone on your list, and they ship on release.
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Before release day
Need them before Oct 26?
Books ship on release and usually arrive around the release date. Early delivery is common, and we arrange it often. It needs the publisher’s OK, so tell us why you need them early and we’ll make the request for you.
- Tell us the date and the reasonA class unit, an event, a program launch: one line is enough.
- We ask the publisherWe make the request on your behalf. It’s a routine part of what we do.
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Other times a quote is the better path
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- Custom touchesBookplates, belly bands, gift notes or packaging for your copies.
- Purchase ordersSchools, libraries and agencies can pay by PO.
The Mischief Playbook for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $51.35 | 21% off list |
| 100 – 249 | $49.40 | 24% off list |
| 250 – 499 | $48.75 | 25% off list |
| 500 – 999 | $46.80 | 28% off list |
| 1,000+ | $45.50 | 30% off list |
Where can I buy 100 copies of The Mischief Playbook?
BookPal sells The Mischief Playbook in quantity. At 100 copies the price is $49.40 a copy, against a list price of $65.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does The Mischief Playbook cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $51.35 (21% off list); 100 to 249 copies, $49.40 (24% off list); 250 to 499 copies, $48.75 (25% off list); 500 to 999 copies, $46.80 (28% off list); 1,000+ copies, $45.50 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of The Mischief Playbook?
This title is not released yet. Pre-orders ship when it is, currently scheduled for October 26, 2027. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
Turn this order into a program
Groups that order together often pair the copies with something more. We handle the extras so you don't have to.
Bookplates, tipped-in pages, belly bands or author signatures. Subject to publisher approval.
Customization options Ship to every readerOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
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The Mischief Playbook: How Challenger Brands Win Attention, Earn Loyalty and Build Cult Followings
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