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The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life book cover by Robert K. Cooper
Paperback

The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life

by Robert K. Cooper

From $12.40 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $10.00 at 1,000+

Total $310.00

Paperback · 336 pages Crown · 2002

Format

Paperback
Volume pricing

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About the book

The Other 90%

For centuries, it has been assumed that there are vast limits to human capacity. Now, although a host of scientific discoveries prove this wrong, a mindset of limits persists, blocking us from our greatest possibilities and leaving us feeling bombarded by stress, change, and uncertainty. No matter how hard we work, no matter how much we give, we're still not getting what we hoped for. There is another way.

Dr. Robert Cooper, a neuroscience pioneer and leadership advisor, urges us to take a radically different view of human capacity. We are mostly unused potential, he says, employing less than 10 percent of our brilliance or hidden talents. In easy-to-follow steps, he explains how to develop and apply the art and science of your hidden capacity.

The art is the motivation and inspiration coming from the wonderful stories that are the heart of The Other 90%. Dr. Cooper draws on his wide-ranging insights and experiences to show how it's possible to make a difference in yourself and others.

However, inspiration without a way to turn vision into reality is an empty vessel. Combining art with science, Dr. Cooper provides extraordinary help in the form of specific, little-known practical ways to use the latest research in neuroscience, performance psychology, and work physiology for excelling in a pressure-filled world. He shows you how to:

* Increase energy at work -- and have more energy for personal and family life.

* Activate the brain's "alertness switches" to defeat pressure and stress.

* Use not only the brain in your head but the ones in your heart and gut.

* Motivate exceptional ingenuity and performance in yourself and others.

The most exciting breakthroughs will not come from advances in technology but from a deeper realization of what it means to be most human and alive. Many of the choices that can dramatically change our lives are simple and practical -- yet few people know what these choices are or how to apply them in work and life. The Other 90% is your guide to new territory and new challenges.

Details

Publisher
Crown
Author
Robert K. Cooper
Format
Paperback
Published
Oct 22, 2002
ISBN-13
9780609808801
ISBN-10
060980880X
Pages
336
Carton quantity
24 copies
Buying for a group

The Other 90% for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $12.40 38% off list
100 – 249 $11.60 42% off list
250 – 499 $10.80 46% off list
500 – 999 $10.40 48% off list
1,000+ $10.00 50% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of The Other 90%?

BookPal sells The Other 90% in quantity. At 100 copies the price is $11.60 a copy, against a list price of $20.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

  • New books only, straight from the publisher
  • Volume prices apply automatically in the cart, with no code needed
  • Order at least 10 business days before you need the books (11 from mid-November through December)

Ask a specialist about a larger or mixed order

What does The Other 90% cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $12.40 (38% off list); 100 to 249 copies, $11.60 (42% off list); 250 to 499 copies, $10.80 (46% off list); 500 to 999 copies, $10.40 (48% off list); 1,000+ copies, $10.00 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

How fast can I get copies of The Other 90%?

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Can you ship to several locations or people's homes?

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What if I find a lower price?

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