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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization book cover by Adam Morgan
Hardcover

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

by Adam Morgan

$29.70 / copy at 25+ copies As low as $26.10 at 1,000+Your best volume price

Total $742.50

Hardcover · 352 pages Wiley · 2004

Format

Hardcover
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About the book

The Pirate Inside

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust.

In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.



The book, The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization [Bulk, Wholesale, Quantity] ISBN#9780470860823 in Hardcover by Adam Morgan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Wiley
Author
Adam Morgan
Format
Hardcover
Published
Aug 13, 2004
ISBN-13
9780470860823
Pages
352
Carton quantity
20 copies
Printing
Printed on demand
Buying for a group

The Pirate Inside for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $29.70 34% off list
100 – 249 $28.80 36% off list
250 – 499 $27.90 38% off list
500 – 999 $27.00 40% off list
1,000+ $26.10 42% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of The Pirate Inside?

BookPal sells The Pirate Inside in quantity. At 100 copies the price is $28.80 a copy, against a list price of $45.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

  • New books only, straight from the publisher
  • Volume prices apply automatically in the cart, with no code needed
  • Order at least 10 business days before you need the books (11 from mid-November through December)

Ask a specialist about a larger or mixed order

What does The Pirate Inside cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $29.70 (34% off list); 100 to 249 copies, $28.80 (36% off list); 250 to 499 copies, $27.90 (38% off list); 500 to 999 copies, $27.00 (40% off list); 1,000+ copies, $26.10 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

How fast can I get copies of The Pirate Inside?

This title is printed on demand, so it needs production time before it ships. Need them by a specific date? Request a quote and we'll confirm timing before you pay.

Can you ship to several locations or people's homes?

Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

Can I get a formal quote for approval before ordering?

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What if I find a lower price?

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