The Pricing Compass: Finding the Solution to Your Pricing Puzzle (Business Guides on the Go)
by Jan Y. Yang
$31.49 / copy at 25+ copies As low as $27.89 at 1,000+Your best volume price
Total $787.25
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This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint.
The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.
Details
- Publisher
- Springer Nature Switzerland
- Author
- Jan Y. Yang
- Format
- Paperback
- Published
- Feb 28, 2025
- ISBN-13
- 9783031520624
- Pages
- 145
- Printing
- Printed on demand
The Pricing Compass for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $31.49 | 30% off list |
| 100 – 249 | $30.59 | 32% off list |
| 250 – 499 | $29.69 | 34% off list |
| 500 – 999 | $28.79 | 36% off list |
| 1,000+ | $27.89 | 38% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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BookPal sells The Pricing Compass in quantity. At 100 copies the price is $30.59 a copy, against a list price of $44.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does The Pricing Compass cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $31.49 (30% off list); 100 to 249 copies, $30.59 (32% off list); 250 to 499 copies, $29.69 (34% off list); 500 to 999 copies, $28.79 (36% off list); 1,000+ copies, $27.89 (38% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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The Pricing Compass: Finding the Solution to Your Pricing Puzzle (Business Guides on the Go)
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