The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management [9780071410595]

Paperback

SKU: 9780071410595

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

The book, The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management [Bulk, Wholesale, Quantity] ISBN#9780071410595 in Paperback by may be ordered in bulk quantities. Minimum starts at 20 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

05/19/2003

ISBN-10:

0071410597

ISBN-13:

9780071410595

Pages:

Publisher:

McGraw Hill LLC

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