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Hardcover

The Public Relations Handbook

From $15.93 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $13.23 at 1,000+

Total $398.25

Hardcover · 288 pages BenBella Books · 2022

Format

Hardcover
Volume pricing

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About the book

The Public Relations Handbook

To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.

The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including:

 

  • Supporting a company’s marketing and sales

  • Leveraging social media

  • Managing government relations

  • Working with the media effectively

  • Communicating with the investment community

  • Supporting top management in the event of a crisis or scandal

  • Positively positioning the company’s commitment to environmental, social, and governance issues

     

    The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today.

     

    The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.

  • Details

    Publisher
    BenBella Books
    Format
    Hardcover
    Published
    Feb 15, 2022
    ISBN-13
    9781637740613
    ISBN-10
    1637740611
    Pages
    288
    Carton quantity
    30 copies
    Buying for a group

    The Public Relations Handbook for groups: pricing

    Volume pricing applies automatically in your cart. No codes, no account needed.

    CopiesPrice per copyYou save
    25 – 99 $15.93 41% off list
    100 – 249 $15.12 44% off list
    250 – 499 $14.31 47% off list
    500 – 999 $13.77 49% off list
    1,000+ $13.23 51% off list
    Ways groups use it

    Popular for

    1
    Leadership development

    For new managers and leadership cohorts, a chapter per session.

    2
    Company book clubs

    A shared vocabulary for the whole organization.

    3
    Offsites and conferences

    A takeaway attendees will actually read, delivered to your venue.

    Where can I buy 100 copies of The Public Relations Handbook?

    BookPal sells The Public Relations Handbook in quantity. At 100 copies the price is $15.12 a copy, against a list price of $27.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

    • New books only, straight from the publisher
    • Volume prices apply automatically in the cart, with no code needed
    • Order at least 10 business days before you need the books (11 from mid-November through December)

    Ask a specialist about a larger or mixed order

    What does The Public Relations Handbook cost when I buy for a group?

    Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $15.93 (41% off list); 100 to 249 copies, $15.12 (44% off list); 250 to 499 copies, $14.31 (47% off list); 500 to 999 copies, $13.77 (49% off list); 1,000+ copies, $13.23 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

    How fast can I get copies of The Public Relations Handbook?

    Need them by a specific date? Request a quote and we'll confirm timing before you pay.

    Can you ship to several locations or people's homes?

    Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

    Can I get a formal quote for approval before ordering?

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    Do you accept purchase orders and tax-exempt orders?

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    What if I find a lower price?

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