The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business
by Neil Soni
From $16.49 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $12.50 at 1,000+
Total $412.25
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An invaluable playbook for startup founders looking to partner with big business.
Corporations are desperate to overhaul their culture and the perception that they are giant, bureaucratic dinosaurs too slow to react in a rapidly changing business landscape. Many are trying to be more innovative and agile, like a startup. One easy way to achieve this goal is through partnering with or acquiring a startup. Corporate venture capital (CVC) now makes up 25 percent ($18 billion) of all venture capital dollars in North America.
The Startup Gold Mine reveals how the world’s largest and most prestigious brands make innovation decisions, including new product launches, vendor-startup partnerships, and even billion-dollar acquisitions. The book also details the ways startups can leverage corporate strengths and weaknesses for mutual benefit. You will learn:
- Why the “innovator’s dilemma” is leading large companies to seek out partnerships with startups
- How to close a deal with a large company, from first connection to getting paid
- Strategies to troubleshoot common land mines that startups encounter when working with large companies
- Ways to navigate the convoluted corporate landscape without spending a fortune on conferences and consultants.
Author Neil Soni draws on his experience as an entrepreneur and as an external innovator with premier brands like Estée Lauder, MAC, and Smashbox to reveal large companies’ inner workings, as well as how startup founders and employees can use this knowledge to close the biggest deals of their lives.
The Startup Gold Mine for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.49 | 34% off list |
| 100 – 249 | $15.24 | 39% off list |
| 250 – 499 | $14.24 | 43% off list |
| 500 – 999 | $13.24 | 47% off list |
| 1,000+ | $12.50 | 50% off list |
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For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of The Startup Gold Mine?
BookPal sells The Startup Gold Mine in quantity. At 100 copies the price is $15.24 a copy, against a list price of $24.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does The Startup Gold Mine cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $16.49 (34% off list); 100 to 249 copies, $15.24 (39% off list); 250 to 499 copies, $14.24 (43% off list); 500 to 999 copies, $13.24 (47% off list); 1,000+ copies, $12.50 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business
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