The Strategy Planning Process: Strategic Analyses, Objectives, Options and Projects
by Rudolf Grünig, Richard Kühn and Dirk Morschett
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BookPal × TalezoThe Strategy Planning Process
Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success.
The strategy-planning process proposed in this book is based on the authors’ many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach.
For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified.
The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.
Details
- Publisher
- Springer International Publishing
- Authors
- Rudolf Grünig, Richard Kühn, Dirk Morschett
- Format
- Hardcover
- Published
- Aug 24, 2022
- ISBN-13
- 9783030939175
- Pages
- 271
- Printing
- Printed on demand
The Strategy Planning Process for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $52.79 | 12% off list |
| 50 – 99 | $52.19 | 13% off list |
| 100+ | $51.59 | 14% off list |
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