The Strategy Trap: Why Companies Fail at Execution and How to Get It Right
by Kevin Ertell
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BookPal × TalezoThe Strategy Trap
In The Strategy Trap, veteran operator and former Nike executive Kevin Ertell delivers a no-nonsense guide to solving the problem every leader faces: why great plans so often go nowhere.
Drawing on 30+ years of experience leading execution at global brands like Nike, Sur La Table, Borders, and Tower Records, Ertell shares the hard-won lessons that separate companies that move from vision to results—and those that don’t. You’ll learn how to avoid the traps that derail even the smartest strategies and how to build the systems, habits, and leadership practices that bring ideas to life.
At the core of the book is Ertell’s practical, field-tested framework: the Six Cs of Execution—Co-creation, Clarity, Capacity, Communication, Coordination, and Coaching. Whether you lead a small team or a global enterprise, these principles will help you align people, eliminate confusion, and build lasting momentum.
This is not a book about how to craft a strategy. It’s about how to actually make one happen.
Inside you’ll find:
- A proven framework for execution that scales
- Real-world case studies from operators on the front lines
- Common pitfalls that kill momentum—and how to avoid them
- Practical tools you can use right away
This book is for leaders who are tired of talking about strategy and ready to deliver on it. Because in the end, ideas don’t change businesses. Execution does.
Winner of 4 Book Awards!
2026 READERS' FAVORITE BOOK AWARD GOLD WINNER
2026 NEXT GENERATION INDIE BOOK AWARDS WINNER
2026 INTERNATIONAL BOOK AWARDS WINNER
Details
- Publisher
- Ideapress Publishing
- Author
- Kevin Ertell
- Format
- Hardcover
- Published
- Feb 3, 2026
- ISBN-13
- 9781646872329
- ISBN-10
- 1646872320
- Pages
- 402
- Carton quantity
- 16 copies
The Strategy Trap for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $17.08 | 41% off list |
| 100 – 249 | $16.21 | 44% off list |
| 250 – 499 | $15.34 | 47% off list |
| 500 – 999 | $14.76 | 49% off list |
| 1,000+ | $14.19 | 51% off list |
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For new managers and leadership cohorts, a chapter per session.
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