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The Two But Rule: Turn Negative Thinking Into Positive Solutions book cover by John Wolpert
Hardcover

The Two But Rule: Turn Negative Thinking Into Positive Solutions

by John Wolpert

From $19.80 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $17.40 at 1,000+

Total $495.00

Hardcover · 224 pages Wiley · 2024

Format

Hardcover
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About the book

The Two But Rule

Revitalize your team's creativity and overcome negativity with this inspiring guide to building unstoppable momentum for your transformative ideas

In today's high-stakes world of R&D and innovation, the difference between a groundbreaking idea and a stagnant project often rests on your team's approach to criticism and opposition. John Wolpert, a seasoned tech innovator, brings you The Two But Rule: Turn Negative Thinking Into Positive Solutions, a revolutionary guide to turning skepticism into a powerful catalyst for innovation.

In The Two But Rule veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you—and your organization—unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker. Momentum Thinking offers a lifeline for leaders whose teams are trapped in counterproductive criticism cycles, offering a refreshing, easy-to-understand, and engaging alternative to the toxic positivity that plagues so many organizations.

You'll discover how to address criticisms like "But that’s too expensive" or "But that won’t work" and use them to refine your idea and polish it into a gem worthy of attention and implementation.  In the book, you'll also find:

  • Innovative Problem-Solving Strategies: Learn how to convert team criticism into innovative solutions and opportunities.
  • Tips for Countering Toxic Positivity: Navigate beyond blind optimism to embrace diverse perspectives, enhancing problem-solving.
  • Engaging and Practical Advice: Implement the intoxicatingly fun "Two But Rule" for immediate positive impact on your team dynamics.
  • Ways to Encourage Innovation at Any Level: Foster a culture of positive contribution and creative momentum whether you're managing a small team or leading a large organization.
Designed for managers seeking to enhance their team's creative processes, executives navigating complex challenges, or any team member striving to contribute positively without being sidelined, The Two But Rule will fundamentally change your approach to teamwork and innovation, transform your team's dynamics, and pave the way for breakthrough success in your organization.

Details

Publisher
Wiley
Author
John Wolpert
Format
Hardcover
Published
Jan 24, 2024
ISBN-13
9781394221080
Pages
224
Carton quantity
22 copies
Buying for a group

The Two But Rule for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $19.80 34% off list
100 – 249 $19.20 36% off list
250 – 499 $18.60 38% off list
500 – 999 $18.00 40% off list
1,000+ $17.40 42% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of The Two But Rule?

BookPal sells The Two But Rule in quantity. At 100 copies the price is $19.20 a copy, against a list price of $30.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

  • New books only, straight from the publisher
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What does The Two But Rule cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $19.80 (34% off list); 100 to 249 copies, $19.20 (36% off list); 250 to 499 copies, $18.60 (38% off list); 500 to 999 copies, $18.00 (40% off list); 1,000+ copies, $17.40 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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Leadership books  ·  Books for teams

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